Perception - Senses

Defining Perception - "perception is the process of sensing selecting and interpreting consumer stimuli in the external world" (wilkie 1994)

"Perception is defined as the process by which an individual selects, organizes and interprets stimuli into a meaningful and coherent picture of the world" (Consumer Behaviour, p.g 158, SCHIFFMAN KANUK)

perception can be described as how we see the world around us, everyones perception of things are different.

Sensation - Attention - Interpretation

preception is the process of attaining awareness or understanding sensory information.

While researching what perception really means i came across a simple and useful website talking about perception.

(http://www.webinteractiveconsulting.com/)

Sensation - is the immediate and direct response of the sensory organs to stimuli. A stimulus is a unit of input to any of the senses, examples of stimuli (sensory input) include packaging, products, brand names, advrtisements and commercials. (Consumer Behaviour SCHIFFMAN)
There are 5 marketing senses in marketing:

• Sight



• Hearing



• Taste



• Touch



• Smell