Generation Marketing

• This lecture for me was very interesting we were looking at generation marketing!!
  "The method of marketing to specific generations is affecting the way that we promote and sell products and services". Each one of us is a product of our generation, all generations are different and have different needs and wants.
  There are four different popular generation catagories that most marketers tend to focus on they include:
  1, Millenials or generation 2001ers, born after 1980
  2, Baby busters or generation Xers born between 1965 and 1980
  3, Baby boomers born between 1946 and 1964
  4, Mature citizens born between 1909 and 1945
  In class we were set a task to focus on a generation, our group was given tween's we had to describe the generation in detail, we found that a tween girl is aged 9 - 11 too old for toy's but too young for boy's, not so long ago the age for tween's was 6. We found that tweens are very easy to market they usually follow any fashion or trend that is set for their age group. They are interested in mary kate olsen's, hannah montana, that's so raven. They are most likely to complain about life being so hard beacuse they don't have enough money to buy the latest hannah montana bag!!!!!!!!!
  Todays tween's are raised on TV, they are the most materialistic of all generations.
  Marketers age Generations
  Pre school
• Children
• Tweens
• Generation Y
• Generation X
• Baby boomers (young)

This video is a example of how marketers are aiming their products to the tween gerneration, even though it is so wrong what they are trying to do which is to attract tweens to buy thier products, but what they don't understand is that they are actually messing with the tween generations minds making them believe that wearing these types of clothes are cool.