Marketing to Children

" Its no secret that children watch a lot of television, as a result of this children are constantly bombared with messages about consumption, both contained in commercials and in the programmes themselves". (Consumer Behaviour book)

As i was reading from the consumer behaviour i came across this piece of text which opened my i eyes and i thought this is so true, "the more a child is exposed to television, whether the programme is a local soap or bay watch the more he or she will accept the images depicted there as a real"

Children are increasing the target of advertsing and marketing because of the amont of money they spend on themselves, the influence they have on thier parents spending on the nag factor and because of the money they will spend when they grow up.



There was a time when children would only nag about sweets and ice cream but times have now changes children are now asking for alot more clothes, shoes, latest computers, latest games, etc. this is all due to the advertsing and marketing side of things.



children are now getting what they want more because there are more working mums, the divorce rate has gone higher this means double presents from mum and dad!!! grandparents are living longer, older stepsiblings, reduced birth rates, later births of first child.

Mintel Data

• Toys 2008 market size (2007) £2.2 Bn
• Comics 2008 market size (2007) £129M
• OTC Kids Midicines (2009) £203M
• Pocket money 2008, the vast majority of children are not just reliant on a single source for thier pocket moneybut recieve funds from other areas. Children across the three age groups from less affluent households tend to recieve more pocket money than those from the AB soci - economic group. (Mintel)
  

This video for me was very touching, it is so important to make parents understand how marketing to children could have a big impact on a child's life not in a good way, we should let out children be little and try and make them understand how important it is to enjoy being little!!! "LET THEM BE LITTLE"

Something else that i found interesting was the Advertising Standards Authority, it has information about how marketers should not make specific advertiments for example its says adv must not take advantage of childrens inexperience or their natural crudulity and sense of loyalty, it also has many other interesting information regarding marketing to children.